Studio Archer
When you get connected with two former Disney Imagineers, you pull chairs around, make popcorn, and get ready for anything to be possible. This dynamic duo reached out after a few years running their own experiential design firm concerned they had a name, brand ID and website that was coming across too entry level, and not like the deeply seasoned, sophisticated pros they are. Founders Lyndsey and Justin came to us willing to revisit every aspect of it, and after some soul-searching, even decided to rename the company for their newly married, shared name of “Archer.” But to work with us to make that stand for so much more. Studio Archer was born!
HERO LOGO
Creative development is always a journey, but it’s its own unique and exciting journey when your client is also a design team. Different disciplines, sure, but a shared love of shape, form, color and type was always at play. And the letterforms in the new name were super fun to work with. After reviewing a range of ideas, Lyndsey and Justin ultimately chose the very first mark we presented as the winner, which we love! We then collaborated on spacing, subtle alterations, and perfecting each character until arriving at the final wordmark – a simple, elegant mark highlighting the “D” and the “C” taking the shape of an archer’s bow.
VISUAL ID
As we always say, a logo is only as good as the environments it lives in (and thrives in)! We did a thorough study of color and type together until landing on something we all truly loved. Large serfs married with a muted, natural palette paved the way to a more complete brand ID with the personality and impact this team had been looking for! Oh, and that bright pop of natural yellow is as intentional as the new sophisticated look we’d created: a reminder to play and have fun.
THE STUDIO ARCHER "BOW"
We love subtle moves that create big impact when designing a wordmark. The “Bow” is quite literally the customized “D” letterform within the Studio Archer logo (as well as the reversed version of the “C"). The Bow can stand alone in certain situations as its own unique device / element, with the orientation always forward facing! This element is also special in that it can change style to become something new and exciting, taking on different personalities, while still remaining true to its Bow form.
WEBSITE
The Studio Archer website evolved from the brand identity that preceded it. Simplicity was key, being that the site’s primary feature was to showcase the already-amazing design work that gave Studio Archer their reputation for years leading up to the rebrand. Through careful consideration and collaboration, the end result is a thoughtful presentation of project case studies, authentic principles and core values, and of course a bit more about this team and their capabilities. It was also a great honor that we initially only set out to do the brand ID work, but following that, Lyndsey and Justin wanted to continue working with us to create the site. Nothing we love more than to keep building on the foundational identities we create together with our clients.
PATTERN WORK
A big part of the the visual language of Studio Archer was the creation of a variety of patterns. Every pattern created utilizes either the Bow or the lettering taken from the new wordmark, as well as a mix of colors from the palette. These patterns have been used across almost all print and digital media.
“Working with Liz, Leigh, and Craig came to be one of the highlights of our week as we worked through our Studio’s rebrand. The Rabe and Birch team was an absolute joy to work with - not only for their quality of work, but because of their character and talent in working “with us” and not merely “for us”. We can’t recommend this team highly enough.”
Justin Archer
Founder & Project Director