Beyond Barriers
Wow, it’s actually really challenging to write about the Beyond Barriers project without getting emotional! This game-changing team of women is SO baller that they may have to replace our Indiana Pacers work as the highest-of-high-fives kinda project in our portfolio. Brooke, Laura, Nikki, Monica and Cheryl: the great faith you placed in us, the way you inspired us, the collaborative energy and support you gave us and that we watched you give each other… it was an honor and a privilege to be in creative partnership with you!
FIRST THINGS FIRST
Beyond Barriers is a career-acceleration platform and community. Think about it like “career fitness” with the end results being women+ breaking through into more C-suite roles and advancing into resilient, future-ready leaders. After learning their goals and mission, we jumped straight into bright, bold colors and copy, triumphant gradients and horizon-like backgrounds, and of course a simple, but head-on logo concept that could carry it all.
TEAL DEAL
PMS: 206 C / 206 U
CMYK: 0 / 100 / 50 / 0 RGB: 236 / 20 / 90
HEX: #EC145A
CUBS BLUE
PMS: 206 C / 206 U
CMYK: 0 / 100 / 50 / 0 RGB: 236 / 20 / 90
HEX: #EC145A
CASH MONEY
PMS: 206 C / 206 U
CMYK: 0 / 100 / 50 / 0 RGB: 236 / 20 / 90
HEX: #EC145A
RAGENTA
PMS: 206 C / 206 U
CMYK: 0 / 100 / 50 / 0 RGB: 236 / 20 / 90
HEX: #EC145A
YOU ARE GOLDEN
PMS: 206 C / 206 U
CMYK: 0 / 100 / 50 / 0 RGB: 236 / 20 / 90
HEX: #EC145A
COLOR PALETTE
We had so much fun developing the core colors for this team! We laughed, we cringed, we talked a lot about purple, we ditched anything muted / white / nautical / preppy / white / and ultimately landed on a bold, brave and vibrant palette that represents that “beyond” world, where we’ve arrived on the other side of everything that held us back.
TYPOGRAPHY
A very special shoutout here to a typeface we simply ADORE and love that the Beyond Barriers team got right on board with too!